Design Ethos

subwooferdog-schnauzer-wearing-luxury-striped-dogcollar

We use the word 'design' a lot. 

That’s because we set out to craft sophisticated, good-looking accessories for small dogs and their discerning owners. But we know design doesn’t stop at aesthetics, which is why our products are built with ease of use and longevity in mind. 

The solid brass hardware for our collars went through endless iterations to ensure they were easy to put on and remove without the need for fiddling or grip strength.

Our quiet, removable ID tag is fixed to the collar and because it doesn't dangle, it doesn't jangle. Our long lines are made from lighter webbing than our collars, which helps reduce drag.

Our elevated bowls and stands are designed carefully to avoid rattling or scraping and our bowls have an elevated rim to make them easier to remove from the stand.

These kinds of touches are part of our DNA. We will only offer products where the details have been obsessed over to meet our very high aesthetic and utilitarian standards. 

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